Content direction
    EFCT · Content direction · Creator edition

    Film your EFCT video.

    Your step-by-step guide to making EFCT videos: who to talk to, what to film, what to say. Five-minute read.

    1. 01Audience
    2. 02Scripts
    3. 03Must-haves
    4. 04Ideas
    5. 05Filming
    6. 06Post
    The EFCT SCULPT Lemon Lime tub under palm shadows
    zero caffeine zero sugar lemon lime
    The productOne line each
    EnergyParaxanthine"Zero caffeine. No jitters, no crash."
    FocusCiticoline"For focus and mental clarity."
    HydrationSea salt + electrolytes"Hydration in the same scoop."
    TasteLemon Lime, no sugar"Cold, crisp, Lemon Lime."
    Step 01Who you're talking to

    Pick one woman per video.

    Two women holding a yoga pose in a studio

    The Studio Girl

    Reformer, hot pilates, sculpt. Her class is her community.

    Sales angleThe pre-class ritual of the girls in the studio."The girls in my class keep asking what's in my bottle."

    Show: studio door, mat, friends sipping.

    A woman relaxing on stone steps with a glass

    The Switcher

    Loves energy, hates the jitters and the 3 p.m. crash.

    Sales angleZero caffeine, still switched on."I quit caffeine before class. This is what I drink now."

    Show: coffee set aside, scoop, calm walk in.

    A woman taking a stick pack out of the EFCT pouch

    The Busy Ritualist

    Work, workout, everything else. Wants fewer products.

    Sales angleOne scoop: energy, focus, hydration."My pre-class ritual has three steps."

    Show: desk to gym bag, a stick pack.

    Step 02Three core scripts

    Start with one of these.

    01

    The taste test

    30 sTalkingStart here
    TimeShowSay
    0–3 sTub + a glass of ice“Lemon Lime in my pre-workout? Let’s try it.”
    3–8 sLabel to camera“EFCT SCULPT. Zero caffeine, zero sugar.”
    8–18 sScoop, cold water, shake, sipNo words. Let the sounds play.
    18–25 sClose-up of your faceYour honest first impression, one sentence.
    25–30 sGlass next to the tub“Lemon Lime tub is linked, orange cart.”
    02

    Studio POV

    15–20 sText onlyNo talking
    TimeShowSay
    0–2 sFriends with bottles at the studioOn screen: “us before every hot pilates class:”
    2–10 sSipping, laughing, mats downTrending audio.
    10–16 sClass startsOn screen: “zero caffeine, no shaky planks”
    16–20 sBottles by the mirrorOn screen: “what’s in our bottles ↓”
    03

    The switch

    30–40 sTalkingSwitcher
    TimeShowSay
    0–3 sYou holding a coffee cup“I stopped drinking coffee before class. Here’s why.”
    3–12 sRushing, a shaky plank“I’d get jittery in balance work and crash by 3 p.m.”
    12–22 sCup down, scoop, shake“Now it’s this. Zero caffeine.”
    22–35 sYou in the studioHow class felt for you, honestly.
    35–40 sTub to camera“Linked. Ask me anything below.”
    Step 03Every video needs

    Six things no video skips.

    01Hook in 2 seconds

    Spoken and written on screen.

    02Name + label

    Say "EFCT SCULPT, Lemon Lime". Label facing camera by second 10.

    03Product in use

    Scoop, really cold water, shake, sip.

    04One honest feeling

    How it tasted or felt for you. No promises.

    05Text on screen

    Most people watch on mute.

    06CTA + tag

    Orange cart, product linked, commercial label on.

    Step 0410 more scripts

    10 more videos. Tap, pick, film.

    01Get ready for classGRWMStudio Girl30 s“6 a.m. class, no coffee. Come get ready.”
    1. 0–3 s
      Alarm, dark windowThe hook, voiceover.
    2. 3–10 s
      Set on, hair up, mat“Kit on.”
    3. 10–18 s
      Scoop into the bottle, shake“One scoop. Zero caffeine, still switched on.”
    4. 18–26 s
      Car, then studio door“Calm, focused, ready.”
    5. 26–30 s
      Bottle on the mat“It’s linked.”
    02Is it really zero caffeine?Comment replySwitcher25 sReply to: “is it actually zero caffeine??”
    1. 0–2 s
      Comment sticker, you + tub“Yes. Zero caffeine.”
    2. 2–8 s
      Point at the label“The energy is paraxanthine.”
    3. 8–18 s
      Scoop, shake, sipSounds only.
    4. 18–25 s
      You, mid-morning“Still switched on. Linked.”
    03The label in 20 secondsTalkingRitualist20 s“What’s actually in my pre-workout? 20 seconds.”
    1. 0–3 s
      Label to cameraThe hook, fast.
    2. 3–13 s
      Finger on each line“Paraxanthine: energy. Citicoline: focus. Sea salt: hydration.”
    3. 13–20 s
      Scoop into cold water, shake“One scoop. That’s it. Linked.”
    04What’s in my gym bagVoiceoverRitualist25 s“What’s in my gym bag, and the one thing I never forget.”
    1. 0–3 s
      Open bag, top viewThe hook.
    2. 3–15 s
      Grip socks, towel, headphones, bottle2–3 words each.
    3. 15–22 s
      Stick pack to camera“And this. Never leaving without it.”
    4. 22–25 s
      Stick into the bottle“Zero caffeine. Linked.”
    05The mix, ASMRASMRAny15 sOn screen: “the sound of my 6 a.m.”
    1. 0–4 s
      Lid twisting, scoop going inReal sound only.
    2. 4–10 s
      Ice dropping, water pouring, shakeReal sound only.
    3. 10–15 s
      First sip, glass by the tubOn screen: “SCULPT Lemon Lime · linked”
    06The 3 p.m. resetDay in the lifeRitualist25 s“If your 3 p.m. looks like this…” (head on the desk)
    1. 0–3 s
      Slumped at the deskThe hook.
    2. 3–12 s
      Kitchen: scoop, ice, shake“Not another energy drink. Zero caffeine, zero sugar.”
    3. 12–20 s
      Back at work“Switched on for the rest of the day.”
    4. 20–25 s
      Glass by the laptop“Linked.”
    07Blind taste test with a friendTalkingStudio Girl30 s“My friend hates pre-workout. Let’s see.”
    1. 0–3 s
      Friend, eyes closedThe hook.
    2. 3–15 s
      Her first sip, real reactionLet her talk. Don’t lead.
    3. 15–25 s
      Reveal the tub“Zero caffeine, zero sugar, Lemon Lime.”
    4. 25–30 s
      Both with a glass“Linked if you want to try it.”
    08The pilates mocktailRecipeStudio Girl25 s“My pilates juice, the pretty version.”
    1. 0–3 s
      Nice glass, ice, limeThe hook.
    2. 3–15 s
      Shake one scoop, pour over ice“One scoop, 12–16 oz cold water.”
    3. 15–22 s
      Lime on the rim, first sip“Zero caffeine, zero sugar.”
    4. 22–25 s
      Glass + tub“Tub’s linked.”
    09Don’t mix it like thisTalkingAny20 s“If you’re mixing your pre-workout like this, stop.”
    1. 0–3 s
      Lukewarm glass, no iceThe hook.
    2. 3–12 s
      Ice, really cold water, shake hard“Ice cold, shake for 10 seconds.”
    3. 12–17 s
      First sipYour honest reaction.
    4. 17–20 s
      Tub“Lemon Lime, linked.”
    10Two weeks, honest takeReviewDay 14+45 s“Two weeks with EFCT. My honest take.”
    1. 0–3 s
      Tub almost emptyThe hook.
    2. 3–15 s
      Talking to cameraWhy you tried it.
    3. 15–30 s
      Your ritualHow and when you drink it.
    4. 30–45 s
      Close-upWhat you noticed + “I’d buy it again. Linked.”
    Short on time?

    The 60-second version.

    1. SCULPT Lemon Lime is a pre-workout with zero caffeine and zero sugar. Energy, focus and hydration in one scoop.
    2. Talk to one woman: the one who trains in a studio and hates feeling jittery.
    3. Hook in the first 2 seconds, spoken and on screen. Never open with the product name.
    4. Show it in use: 1 scoop, 12–16 oz really cold water, ice, shake, first sip on camera.
    5. Say how it felt for you, link the product, keep it 20–35 s. No body or medical claims.
    Step 05Filming

    Your phone is enough.

    Must-get takes
    Tub openingThe scoopIce + cold waterThe shakeFirst sipYour real reaction
    B-roll
    Lime being cutIce droppingCondensationBottle on the matStudio doorStick in the gym bag
    Set
    Window lightVertical, eye levelLabel facing camera20–35 s
    Say it rightRules + caption
    Say
    • "Zero caffeine", "zero sugar"
    • "No jitters, no crash"
    • "Clean energy, sharp focus"
    • How it felt for you
    Never
    • Weight loss or body shape
    • Medical claims (anxiety, sleep, cures)
    • "Healthier than coffee"
    • Other brands' names
    Caption
    [Your hook in one line]
[How it felt for you]
Zero caffeine, zero sugar, Lemon Lime.
@dailyefct #EFCT #SCULPTmodeon #pilates #ad
    Step 06Post it

    Ready to post?

    Post within 21 days of getting your tub, then one video a week.

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